Articles and Books

American Spa

October 2002

MeSuá offers clients an elegant decor in a comfortable setting complete with a pool for relaxing outside in the shade before or after getting treatment. LOCATED AT 1900 BRICKELL AVENUE in Miami in what used to be a private house (only one of two houses left on a road now filled with multi-million-dollar high-rise condominium buildings), MeSuá Dermocosmetic Spa is the brainchild of Jorge Suárez-Menéndez, M.D., a 22-year-veteran plastic surgeon.

In creating his spa, Suárez-Menéndez's purpose was to provide a caring, professional environment that integrates the elements of science and nature along with the human touch. And, most importantly, Suárez-Menéndez wanted to do it right. "It took more than ten years to put together", he says. "Over five thousand hours of work, two million investment in the property, and one million in research and development in my own product line." Opened in January of 2002, the spa offers many different types of services, ranging from a variety of facials, massage therapy, and full-body treatments in addition to advanced anti-aging skincare and plastic surgery. Seven 16 feet by 16 feet treatment suites are available, three of which have a shower, steam room, and sauna. All have aromatherapy and individual controls for lighting, sound, and temperature. For guests who desire privacy, a back entrance is available for the treatments suites. Suárez-Menéndez feels that the biggest change he's had to make over the years was becoming an entrepreneur and finding the right partners. "Whenever I got affiliated with people, I had to let them go because we didn't have the same vision?they wanted to make a quick buck," he says. When Suárez-Menéndez began to invest in his medical spa, some of his colleagues told him he was nuts. But he saw his vision through to fruition and soon plans to launch an extensive website in English and Spanish the first week of this month with over 100 pages meant to reach the consumer directly. Suárez-Menéndez believes the most important aspect of running a successful medical spa is having the right people in place, including highly trained medical estheticians. "A medical esthetician takes another thousand hours of training. And then it takes time to work with her once she's in the office. It's so hard to convey that to the public. Once you get the people here and get their ear, you can educate them." This coming January, Suárez-Menéndez plans to add a Harvard-educated dermatologist as well as one of the country's leading doctors of anti-aging hormonal therapy. What's in store for the future? "The sky's the limit if you do it right and you do it professionally," Suárez-Menéndez says.

MESUÁ DERMOCOSMETIC SPA®, MIAMI Owner: Jorge Suárez-Menéndez, M.D. Spa Director: Maria Olivas Opened: January 2002 CLIENT BASE 75% female 25% male ages 15 to 80+ SPACE 4,250 square feet, 7 treatments rooms COST OF SPA $2 million SPA SERVICES body treatments cosmetic dermatology facials laser treatments massage medical hyperbaric chamber treatment medical manicures and pedicures medical microdermabrasion packages plastic surgery teeth whitening waxing MOST POPULAR Signature treatments, such as the Revatilizing Seaweed Full Body Mask & Scalp Treatment ($150, 60 minutes) PRICE RANGE $45 for a medical pedicure to$15,000 for yearly hormonal anti-aging treatment PRODUCT LINES MeSuá® DermaSystem® EQUIPMENT IntegraMed OxyHealth Rich-Mar Sony

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